We’ve been talking lately about how to boost your business marketing with Instagram. Contrary to what lots of people still believe, Instagram isn’t only a fun app where you can post food, holiday and family pics.
Instagram has turned into a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes each day.
A note of caution: there are plenty of people on the market who promise to cultivate your Instagram followers by the thousands, but beware. Many of them use fake accounts created by bots to inflate your numbers.
These types of followers have zero value. In fact, they are able to even be dangerous, wanting to steal your password or photos or infect you with a virus.
Based on the data security company Imperva, these bad bots take into account 28.9 % of bots on Instagram.
The best way to build your Instagram followers is by being authentic to your brand as well as your audience.
Here are 3 ideas to help you to get real Instagram followers:
Tell a tale with Hashtags
It’s great to use your business name as a hashtag, but you need to think beyond that.
If you need to use your Instagram posts to get followers, use other hashtags that tell the story of the image you’re sharing. You would like to start a conversation if you are sharing posts for things like:
Events
Promotions
Contests
Product launches
A good example of a brandname would you this well is @Tostitos. They use the hashtag #GetTogetherAlready to encourage visitors to get together and share their chips, and also to use the hashtag if they share photos of these meetups.
By using engaging, relevant hashtags, you will be discovered in Instagram searches and hopefully build-up followers on Instagram.
Get Creative
Instagram is focused on photos, so many people think about the caption as an afterthought.
Don’t neglect the image caption! You can generate engagement and promote sharing by using descriptive words that will engage, inspire and entertain your followers.
Here are some suggestions to help you build up followers on Instagram with your posts:
Use questions in your caption. Write your question at the beginning of the post in order that people see it first.
Get personal together with your post. Tell a tale about yourself, or how your product helped or inspired another person.
Ask visitors to tag others. Asking people to tag three of their best friends or tagging someone they are grateful for brings other potential followers into the equation.
A great example of a brandname that does personal posts well may be the @NatGeo Instagram account.
They create breathtaking Instagram Stories with informative captions to educate an individual on the plight of animals all over the world.
Remember when it comes to using Instagram posts to get followers, it’s about being authentic. comprar followers instagram Don’t use questions atlanta divorce attorneys single post or tell a personal story that isn’t genuine.
Go Local
One of the best ways to build your Instagram followers is to get to know your neighbours!
Whether you’re creating Instagram ads or desire to promote your event in a particular area, you can see what’s happening near you by visiting the search page and simply clicking the Places tab.
Type in the location to start to see the geotagged posts for that area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – and leave a comment or even an emoji and follow the person if you like what you see. Hopefully, this will be the start of an organic interaction.
For example, if you offer life coaching services, you could type in your location followed by “entrepreneurs.” Local entrepreneurs could be looking for more work and life balance or help with life goals or career challenges.
Similarly, for those who have a physical location that folks have checked into on Instagram, touch upon those posters’ pictures to make sure they’re alert to your Instagram presence, and follow them.
These are among the best ways to build Instagram followers the correct way: no bots, no shortcuts, just old ways to build relationships your audience and turn them into followers!
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is really a Web Specialist, Business & Marketing Consultant, and SOCIAL MEDIA MARKETING Advisor. She works with entrepreneurs who struggle with getting the insufficient knowledge, skill and support had a need to create their online business presence.
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